Vestiaire Collective is looking for his/her Head of Acquisition.
Joining our International marketing team based in Paris and reporting to our CMO, you will manage a team of marketing acquisition members. Passionate about digital marketing and customer acquisition, this role will own and manage several marketing channels and lead the digital marketing performance strategy, forecasting and setting goals.
Key responsibilities and desired qualities follow :
Define, develop and execute online strategies to drive online traffic on all Vestiaire Collective Websites and Apps
Propose creative and innovative solutions to improve global performance, test opportunities to create scalable conversion models for all the markets
Manage a multimillion euros budget and marketing acquisition actions of Vestiaire Collective across our existing key markets: France, UK, Italy, DACH, Spain, Nordics in coordination with our local marketing team
Follow main Strategic business objectives of Vestiaire Collective Group, track and improve high level performance of channels against traffic goals revenue, conversion, new active members , purchase, deposits, respecting Budgets ( ROI, client lifetime value)
Report on the global and local acquisition activity via reporting tools management, creation and optimization of dashboards
Deep Dive into web analytics to understand broader traffic and conversion data across desktop and mobile platforms
Identify and drive programs to garner insights and improve online channel efficiency, use data and reports to drive decisions around future campaigns and marketing initiatives
Manage SEO strategy with our Tech Direction and our agency
Manage and motive a team in charge of all the different international performance campaigns (display, SEA , SEO, retargeting, Social adds and mobile advertising)
Stay informed of and recommend industry best practices among online marketplaces
Strong Experience (7 years minimum) in a Marketing Acquisition position within a fast growing company, on an international management role
Perfect Knowledge of tools and digital communication channels (SEA, Affiliate programs, E mailing, banners, RTB, Social media tracking, ad serving…)
Strong understanding of current online concepts, strategy and best practice on web et mobile devices
Experience in e-commerce, having expertise devising, launching and managing successful and scalable marketing programs
Proven Track-Record in leveraging Analytics acquisition and on site- to optimize conversion and revenue Analytic Skills
Ability to communicate and present metrics effectively, to support strategic recommendations
English fluent Mandatory
The + : high affinity and even experience in the world of fashion or luxury
These companies are also recruiting for the position of “Marketing Strategy and Planning”.